From the blog of Mencius Moldbug, Is journalism official?:
When I think back to when I thought I was getting an accurate history of reality from the Times, I am full of amazement. I mean, when you read the Times, you are reading stories that were written by people. Their names are right there. “Steven Erlanger.” “Don Van Natta.” “Andrew Revkin.”
Do I know these people? Do I trust them? Do I have any reason to believe they are doing anything but feeding me a mile-long crap sausage? Why should I? Is it because they work for an organization called “The New York Times”? What do I know about this organization? How does it select its employees? How and why does it punish or reward them? Do I have any damned idea? If not, why do I trust its correct views on everything? Why not trust the Catholic Church instead? At least its officials make up cool names for themselves, like “Benedict XVI.” Imagine if all Times reporters had to choose a Pope name. Would this make them more, or less, credible?
You can see this quite clearly today when you look at journalists’ Twitter feeds. It is amazing what they put on these for the public to consume. More amazing still that they have any credibility left. Just try it yourself sometime. Read or watch something in the news, then look up the journalist’s Twitter feed and see if you consider what you just read/heard differently after the fact.