by Dale Carnegie, published 1936, 1981
A master’s education in properly respectful and efficacious communication
Dale Carnegie’s 1936 classic in interpersonal communication sets the standard in techniques for dealing positively and constructively with others. The book is easy to summarize (the edition I own actually has an end-chapter summary and end-of-section summary-summary of all the major points addressed), so I’ve done that below for quick reference. But Carnegie is an excellent story teller and weaver of parables. This is a book that’s easy to pick up, hard to put down and well-suited to driving the points home in a concrete way that reading the outline by itself just can’t do. Every human being should own and know the principles of this book.
Fundamental Techniques In Handling People
- Don’t criticize, condemn or complain.
- Give honest and sincere appreciation.
- Arouse in the other person an eager want.
Six Ways to Make People Like You
- Become genuinely interested in other people.
- Remember that a person’s name is to that person the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the other person’s interests.
- Make the other person feel important– and do it sincerely.
How to Win People to Your Way of Thinking
- The only way to get the best of an argument is to avoid it.
- Show respect for the other person’s opinions. Never say, “You’re wrong.”
- If you are wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Get the other person saying “Yes, yes” immediately.
- Let the other person do a great deal of the talking.
- Let the other person feel that the idea is his or hers.
- Try honestly to see from the other person’s point of view.
- Be sympathetic with the other person’s ideas and desires.
- Appeal to the nobler motives.
- Dramatize your ideas.
- Throw down a challenge.
Be a Leader: How to Change People Without Giving Offense Arousing Resentment
- Begin with praise and honest appreciation.
- Call attention to people’s mistakes indirectly.
- Talk about your own mistakes before criticizing the other person.
- Ask questions instead of giving direct orders.
- Let the other person save face.
- Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
- Give the other person a fine reputation to live up to.
- Use encouragement. Make the fault seem easy to correct.
- Make the other person happy about doing the thing you suggest.