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Notes – Complete Family Wealth

“Our family has always been rich, and we’ve sometimes had money.”

Introduction

It’s easy for people to focus on money as the most important or most obvious sign of wealth for an individual or family. But because families are multi-generational enterprises, they require several other forms of wealth to be developed and grown over time to sustain or enhance financial wealth; more importantly, even without significant financial wealth, a family that builds the other four forms of capital will feel quite “rich” regardless, as the quote at the top of these notes suggest.

Therefore, to consider complete family wealth, there are really five forms of capital, four qualitative and one quantitative:

  1. Qualitative capital
    1. Human
      1. Genetics
      2. Physical well-being
      3. Emotional well-being
      4. Individuality
    2. Intellectual
      1. Knowledge
      2. Wisdom
      3. Education
      4. Experience
    3. Social
      1. Reputation
      2. Relationships
      3. Network
      4. Community
    4. Spiritual
      1. Purpose
      2. Meaning
      3. Legacy
  2. Quantitative capital
    1. Financial
      1. Property
      2. Resources
      3. Cash flow
      4. Equity

Exploring family wealth

Wealth preservation is a dynamic process. Each generation of the family must adopt a wealth-creating mindset. Any family whose complete wealth is simply maintaining value rather than growing is either in or in danger of entering into a state of decay or entropy. (The biological truism of “You’re either growing, or dying” applied to the family wealth.)

An important principle of human capital is the connection between meaningful work and an individual’s sense of self-worth, a concept explored deeply in the child development theories of Maria Montessori. There is a difference between well-paid, highly-compensated or financially remunerative work and MEANINGFUL work. The former may or may not build human capital while supplying financial resources to the individual or family, but the latter most definitely is necessary for an individual to fully exercise and express their self through a positive impact on the world around them. Healthy families are characterized by all able-bodied, adult members having some kind of meaningful work that they apply themselves to, whether it is in the family business enterprise or outside of it. And one thing a wealthy family can do for its members is to support each person finding and achieving meaningful work.

Thinking of intellectual capital, families are able to leverage the experience and know-how of other members when they provide a means for the collection and dissemination of the accumulated knowledge of family members. Much of this happens over time in an informal sense via family story-telling, a series of parables and life lessons the family has gained through trial and experience. But it can also happen formally through mentoring, tutoring or developing a “Wisdom Book” within the family, where the most important proprietary knowledge and know-how is gathered and documented in one place.

Becoming myopically focused on financial capital is risky for families because it’s unlikely that most family members can make equal financial contributions, particularly with regard to a founding, risk-taking/entrepreneur generation that created the family’s financial capital initially. Defining success in financial terms can create a sense of not being good enough. This leads to a lack of motivation and ultimately becomes a problem for the family’s long-term financial stability. Long-term success depends upon helping family members talk productively about money with each other.

Many families develop budgets for administering the preservation and growth of their financial capital. But if complete wealth is about four other forms of capital that are not financial in nature, wouldn’t it be an interesting exercise to develop a budget for the preservation and growth of non-financial family capital? If you had a budget and could compare spending across capital categories, what would that comparison say about the relative importance of the five forms of capital in your family’s life?

The family enterprise

Families who flourish over time understand themselves as families of affinity. A family of affinity does not limit its sense of identity to blood or genetic lineage. It sees itself as linked by a common mission and sense of “differentness” from other people who don’t share affinities for the family values.

Based upon extensive research and experience, there appear to be seven key aspects to long-term flourishing for family enterprises (ie, the business and the family as an enterprise):

  1. Early on the fundamental intention is set to build a great family, not just a great business
  2. These families articulate and share their core values amongst themselves and with others, through example, education and discussion
  3. These families respect and encourage individual differences and encourage and support each member in achieving their unique dreams
  4. They keep their collective focus on their strengths, even when facing challenges
  5. They share history with story-telling that is told and re-told through the generations, creating a reputation and tradition for each person to live up to and contribute to
  6. Parents see themselves as teachers AND learners
  7. These families understand the importance of individual stages of development and integrate that into their understanding of parenting

The Three Circle Model

The three main parts of any family enterprise are family, owners and management. Family is the family of affinity. Owners include all those who own title to family capital. Management can include the managers of family-controlled businesses but also advisors and administrators of the larger family enterprise.

Each circle has its own priority. For family, the priority is inclusion. For owners, it is preservation. For managers it is performance. Trouble arises when when circle dominates the others in terms of priority. That being said, for long-term success, the family circle should be larger than the other two, not smaller, in terms of importance and priority of resources and effort.

The ownership circle is about taking ownership in the sense of taking responsibility. Passive ownership leads to paternalism. Managing risk is a complex discipline that all owners must undertake.  It’s important that all family owners, whether they’re actively involved in a family business or not, learn how to manage risk to avoid becoming paralyzed by overestimating risk to avoid making mistakes.

Family owners must possess a basic understanding of systems theory, leadership science, the process of leadership transitions and methods for assessing the health of the enterprise and the performance of management. Family owners must communicate with each other and truly listen to each other, to develop their dreams for the enterprise as it evolves beyond the dream of the founder or creator generation.

A family enterprise faces just a few, critical transitions to manage in each generation, and no short-term transactions are likely to make a comparable difference in the enterprises’s success or failure. Thus, it is key to develop an understanding of what is truly critical as far as the strategy of the enterprise and what is merely ancillary or operational in nature. Family owners’ prime responsibility is to keep their focus, with a beginner’s mind, on the strategic level and not succumb to tactical thinking appropriate to short-term problems. The strategic question is not just how to preserve the family’s complete wealth but how to grow it.

Time should be measured by the generation. Short-term for a family is 20 years, intermediate-term is 50 years and long-term is 100 years or more. Abandoning a process too soon, because it seems too hard, is the most common reason that endeavors fail. Successful families over the long-term must decide to continue the process of strategically developing the family’s complete wealth literally for all generations to come.

It takes courage to plant a tree that takes 150 years to mature, like the Copper Beech Tree. No one who does so will ever see it full grown. Does that mean they’re not worth planting?

A Summary of Principles

Summarizing some of the information above, here are 6 key principles of growing complete family wealth:

  1. Preservation of complete family wealth is a question of human behavior– what does each family member choose to do, in relation to the family, and why?
  2. The most fundamental assets of a family are not its financial resources but its individual members and their health and capabilities.
  3. The complete wealth of a family includes the human, intellectual, social and spiritual capitals of its members. The family’s financial capital is a tool to support the growth of its human, intellectual, social and spiritual capitals.
  4. To preserve its complete wealth successfully, a family must form a social compact amongst its members that reflects its shared values, and each generation must reaffirm and readopt that social compact.
  5. To preserve its complete wealth successfully, a family must agree to create a system of representative governance through which it actively practices its values. Each generation must reaffirm its participation in that system of governance.
  6. The mission of family governance must be the enhancement of the pursuit of happiness of each individual family member. This pursuit will enhance the whole family and further the long-term preservation of the family’s complete wealth.

The Rising Generation

If you are a member of the rising generation in a family, you hold the keys to the family’s true wealth.

Individuation occurs over time through a multi-stage life development process:

  • Infant, trust vs. mistrust
  • Toddler, autonomy vs. shame and doubt
  • Preschooler, initiative vs. guilty
  • School-Age Child, industry vs. inferiority
  • Adolescent, identity vs. role confusion
  • Young Adult, intimacy vs. isolation
  • Middle-Age Adult, generativity vs. stagnation
  • Older Adult, integrity vs. despair

The real cause of entitlement is failure of the rising generation to individuate. The core of entitlement is failing to see yourself as a capable, independent person.

Rising is a life’s work.

The Four Cs:

  • Control, vs. powerlessness
  • Commitment, vs. alienation
  • Challenge, vs. threat
  • Community, vs. isolation

Parents

Every true gift carries spirit. True gifts promote the growth and freedom of both giver and recipient. Transfers lack spirit and tend to breed resentment in both parties. That spirit of the gift requires communication to give it voice.

Trustees and Beneficiaries

The combination of the trust wave (generation skipping) and this feeling of burdensomeness accelerates families’ entropy, dissolving their human and financial capital with great speed. The factors behind this decline are emotional and relational, not legal or financial. The response must be similar.

Trust creators find ways to make sure that the trust documents reflect the spirit of their gifts. These may include writing a letter of wishes to the trustee, including a preface to the trust, composing an “ethical will” to accompany the trust, or writing a personal summary or other precatory language. It may mean something as simple as thinking seriously about the name of the trust, rather than simply affixing a family name along with some legalese.

The ultimate purpose of a trust is to make distributions to the beneficiary. If there is any way by which trusts are going to become blessings rather than burdens, it is going to be through a thoughtful and proactive distribution function. It must be the primary intention from the beginning of the trust.

The human trustscape achieves “control without ownership.”

Friends

There are three types of friends:

  1. Friends of utility
  2. Friends of pleasure
  3. Friends of virtue

Character

What law and custom truly shape is character, the character of individuals and family.

Work

Meaningful work involves serving something larger than yourself through the application of your signature strengths and virtues. Doing meaningful work requires identifying your signature strengths and virtues.

Play might just be the most serious thing in human life.

The Family Executive Summary

The most important activity to begin with is reflection: intentions, culture and the development of your family enterprise. Reflection requires some sort of translation to result in action.

Family Meetings
Every family that succeeds over multiple generations makes some use of family meetings.

Family Stories and Rituals

A family that hopes to preserve its complete family wealth over time must learn to keep its stories alive. That is the only way the family itself will continue.

Some prompts for thinking about family stories:

  • Who is someone that played a significant role in your life? How did this person shape your life, perspectives and values?
  • What are some of the important lessons you have learned in your life?
  • Reflecting on your past, which of your accomplishments do you find the most gratifying and are you most proud of?
  • What has been your greatest challenge thus far? What did you learn from this experience?
  • Which of your stories, values and beliefs would you most like to maintain and pass on to future generations?

Many families preserve stories of failures, crises or disasters. These stories teach themes of resilience and perseverance.

An Annotated Reading of Good Strategy/Bad Strategy

Strategy: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.

Role of leadership: identifying the biggest challenges to forward progress; devising a coherent approach to overcoming them.

A good strategy honestly acknowledges the challenges being faced and provides and approach to overcoming them.

A strategy that fails to define a variety of plausible and feasible immediate actions is missing a critical component.

Guiding policy is a signpost in reference to the diagnosis, shows the directional way forward.

Coherent actions are feasible coordinated policies, resource commitments and actions designed to carry out the guiding policy.

Can you identify what your competition is doing strategically that is valuable? From there can you devise a counter-strategic move that would increase your competitive position?

Most complex organizations spread rather than concentrate resources.

Good strategy itself is unexpected.

Having conflicting goals, dedicating resources to unconnected targets, and accommodating incompatible interests are the luxuries of the rich and powerful, but they make for bad strategy.

Good strategy requires leaders who are wiling and able to say no to a wide variety of actions and interests.

Consider the competition even when no one tells you to do it in advance.

Whenever an organization succeeds greatly, there is also, at the same time, either blocked or failed competition.

Integrated design: each part of the design is shaped and specialized to the others. The pieces are not interchangeable parts.

When analyzing and developing strategy, consider what is the “basic unit of management”, such as the Wal-Mart example where the network is the basic unit of management.

The oft-forgotten cost of decentralization is lost coordination across units.

Where are you strong? How do you apply this to your competitors’ weakness?

Strategy: what stands in the way of your goals?

Strategic objectives should address a specific process or accomplishment, such as halving the time it takes to respond to a customer, or getting work from several Fortune 500 corporations.

Motivation in context: The job of the leader is also to create the conditions that will make that [one last] push effective.

Discover the most promising opportunities for the business: internal, fixing bottlenecks or constraints in the way people work; external, look very closely at what is changing in your business.

Business competition is not just a battle of strength and wills; it is also a competition over insights and competencies.

To obtain higher performance, leaders must identify the critical obstacles to forward progress and then develop a coherent approach to overcoming them.

The cutting edge of any strategy is the set of strategic objectives (subgoals) it lays out.

Use the word “goal” to express overall values and desires and use the word “objective” to denote specific operational targets.

Strategize in steps: pick a “way forward” and then, as you make progress, new opportunities and challenges will present themselves.

If the leader’s strategic objectives are just as difficult to accomplish as the original challenge, there has been little value added by the strategy.

1.) Define the challenge; 2.) Explain why it exists.

Bad strategy is the active avoidance of the hard work of crafting a good strategy.

The value of debating a strategic thesis: disciplined conflict calls forth stronger evidence and reasoning.

Group irrationality is a central property of democratic voting; do not make decisions by democratic consensus.

The essential difficulty in creating strategy is not logical; it is choice itself. Strategy does not eliminate scarcity.

Universal buy-in usually signals the absence of choice.

Leadership inspires and motives self-sacrifice.

Strategy is the craft of figuring out which purposes are both worth pursuing and capable of being accomplished.

Ascribing the success of Ford and Apple to a vision, shared at all levels, rather than pockets of outstanding competence mixed with luck, is a radical distortion of history.

All strategic analysis starts with the consideration of what may happen, including unwelcome events.

A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as critical.

A guiding policy is an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis.

Coherent actions are steps that are coordinated with one another to work together in accomplishing the guiding policy.

In business, the challenge is usually dealing with change and competition. Before naming performance goals, diagnose the specific structure of the challenge. Then select a guiding policy that builds on or creates some type of leverage or advantage. Finally, design a configuration of actions and resource allocations that implement the guiding policy.

A strategic question of first importance: “What’s going on here?”

Defining the problem restricts the domain of the potential solution sets.

Diagnosis is a judgment about the meaning of facts.

Good guiding polices define a method of grappling with the situation and ruling out a vast array of possible actions.

A good guiding policy tackles the obstacles identified in the diagnosis by creating or drawing upon sources of advantage.

A guiding policy creates advantage by anticipating the actions and reactions of others, by reducing the complexity and ambiguity in the situation, by exploiting the leverage inherent in concentrating effort on a pivotal or decisive aspect of the situation, and by creating policies and actions that are coherent, each building on the other rather than cancelling one another out.

Seek simplicity for a strategic breakthrough.

Absent a good guiding policy, there is no principle of action to follow.

It is the hard craft of strategy to decide which priority shall take precedence; it requires letting go of optionality, perceived or otherwise.

Sometimes strategic solutions arrive in the form of shifting incentives to achieve cooperative goals.

A strategy coordinates action to address a specific challenge; unrelated operational actions may be good ideas but they’re not, therefore, “strategic”.

Strategic coordination is coherence imposed on a system by policy and design.

A powerful way to coordinate actions is by the specification of a proximate objective.

Decentralized decision-making cannot do everything. In particular, it may fail when either the costs or benefits of actions are not borne by the decentralized actors. The split may occur across organizational units or between the present and the future.

Coordinate in a few select, high leverage areas, otherwise decentralize.

Most strategic anticipation draws on the predictable “downstream” results of events that have already happened, from trends already at work, from predictable economic or social dynamics, or from the routines other agents follow that make aspects of their behavior predictable.

When there are threshold effects, it is prudent to limit objectives to those that can be affected by the resources at the strategist’s disposal.

The more dynamic the situation, the poorer your foresight will be. The more uncertain and dynamic the situation, the more proximate a strategic objective must be.

To concentrate on an objective — to make it a priority — necessarily assumes that many other important things will be taken care of.

When there is a weak link, a chain is not made stronger by strengthening other links.

Resources and tight coordination are partial substitutes for each other.

Unless you can buy companies for less than they are worth, or unless you are specially positioned to add more value to the target than anyone else can, no value is created by acquisition.

Corporate leaders seek growth for many reasons. They may (erroneously) believe that administrative costs will fall with size. Also, leaders of larger firms tend to be paid more.

Healthy growth is not engineered. It normally shows up as a gain in market share that is simultaneous with a superior rate of profit.

Advantage is rooted in differences. No one has advantage in everything.

Think about where you don’t have an advantage; and where you are actively disadvantaged.

Most advantages will only extend so far.

An investment or a strategic position is “interesting” when there is a way to deepen the advantages it possesses.

Standardization and efficiency are not the same as innovativeness. One must reexamine each aspect of product and process, casting aside the comfortable assumption that everyone knows what they are doing.

You can often benefit from putting corporate resources to use in other products or markets, but beware vaporous generalities such as believing that competitive strength lies in “transportation”, “branded consumer products” or “management.”

A brand’s value comes from guaranteeing certain characteristics of the product.

One way to grab the high ground is to exploit a wave of change.

You exploit a wave of change by understanding the likely evolution of the landscape and then channeling resources and innovation toward positions that will become high ground — become valuable and defensible — as the dynamics play out.

Most industries, most of the time, are fairly stable.

Historical perspective helps you make judgments about importance and significance.

The challenge is not forecasting but understanding the past and present.

When change occurs, most people focus on the main effects; you must dig beneath this surface reality to understand the forces underlying the main effect and develop a point of view about the second-order and derivative changes that have been set into motion.

To make good bets on how a wave of change will play out you must acquire enough expertise to question the experts.

To glimpse the future, consider what “area of excitement” currently exist in research-oriented institutions.

Sometimes restating a general question in specific terms can help clarify confusion and drive insight.

Increases in fixed costs often force industries to consolidate.

Regulated prices are almost always arranged to subsidize some buyers at the expense of sellers. Highly regulated companies do not know their own costs. When deregulation arrives, such companies can be expected to wind down some product lines that are actually profitable and continue to invest in some products and activities that offer no real returns.

Predictable biases in forecasting often exist. In durable products, there is an initial rapid expansion of sales when the product is first offered, but after a period of time everyone who is interested has acquired one, and sales can suffer a sharp drop. After that, sales track population growth and replacement demand.

Faced with a wave of change, the standard forecast will be for a “battle of the titans” however often it is a disruptive or new entrant who ends up taking the field.

In a time of transition, the standard advice offered by consultants and other analysts will be to adopt the strategies of those competitors that are currently the largest, the most profitable, or showing the largest rates of stock price appreciation. They predict that the future winners will be, or will look like, the current apparent winners. This is naive extrapolation of trend.

We expect incumbent firms to resist a transition that threatens to undermine the complex skills and valuable positions they have accumulated over time.

Attractor state: how the industry “should” work in the light of technological forces and the structure of demand; an evolution in the direction of efficiency.

The critical distinction between an attractor state and many corporate “visions” is that the attractor state is based on overall efficiency rather than a single company’s desire to capture most of the pie. In effect, ask yourself, “What will eliminate cost and margin?”

An accelerant toward this state is the demonstration effect, the impact of in-your-face evidence on buyer perceptions and behavior.

Ways to overcome organizational inertia: hiring managers from firms using better methods, acquiring a firm with superior methods, using consultants, or simply redesigning the firm’s routines; it will probably be necessary to replace people and reorganize business units around new patterns of information flow.

Inertia by proxy: when streams of profit exist because of their customers’ inertia. Many “disruptive” businesses grow rapidly until their example excites the incumbent’s customers enough that the incumbent is forced to change their behavior to retain them, at which point the disruptor’s growth stops or reverses and the incumbent arises from its slumber.

Use a hump chart to figure out at what point your cumulative gain to operating begins to trail off.

Entropy: Each quarter, each year, each decade, corporate leadership must work to maintain the coherence of the design. Without constant attention, the design decays.

If the design becomes obsolete, management’s job is to create a new way of coordinating efforts so that the competitive energy is directed outward instead of inward.

Growth is the outcome of a successful strategy.

Make a list of “things to do, now” rather than “things to worry about” forces us to resolve concerns into actions.

Being strategic is being less myopic.

In estimating the likelihood of an event, even experienced professionals exhibit predictable biases.

What the kernel does is remind us that a strategy is more than a localized insight; it leads from the facts on the ground to diagnosis, thence to an overall directive, thence to action.

Shift your attention from what is being done to why it is being done.

Don’t just go with your first strategic idea. Create a number of alternatives. A new alternative should flow from a reconsideration of the facts of the situation, and it should also address the weaknesses of any already developed alternatives. Try hard to “destroy” any existing alternatives, exposing their fault lines and internal contradictions.

Invoke a virtual panel of experts to judge and criticize your strategic ideas.

Good strategies are usually “corner solutions”, they emphasize focus over compromise, focusing on just one aspect of the situation that’s really critical.

Commit your judgments in writing to keep yourself honest and to have a record of your thought process and assumptions for later adjustment.

Choices, not products, have costs.

SimState: The Myth Of Free-Market Singapore

When looking for case studies of free market societies throughout history Singapore, a polity built from scratch in 1965, is an oft-cited example of how enlightened political leadership can stand back and let the market build a prosperous community for all. But was Singapore really guided by free market thinking at the executive political level? And should the free market in Singapore get the praise (or the blame) for subsequent economic developments? In consulting the autobiography of Lee Kuan Yew, Singapore’s first and longest-serving executive politician, an autobiography which covers the life and career of both Lee and the modern country of Singapore itself, the answer seems to carry a bit of nuance.

Chapter 1 Going It Alone

Singapore was a former British colony and military base/trading depot. It had no “hinterland” economy. It was dependent upon British military subsidies, the bases on the island costing nearly GBP$100M and losing these subsidies early on was a major fear of Lee’s.

Lee’s Top 3 Concerns after independence:

  1. Get international and UN recognition
  2. Defense against Malaysian encroachment
  3. “how to make a living for our people”

Chapter 2 Building An Army from Scratch

Rebuilding the military was a jobs program and an opportunity to create loyal party adherents and factional interest groups. Utilized conscription to build national unity and, modeled on Israeli military, be able to field a large fighting force in a short amount of time.

One official lamented that, “The Spartan approach to life does not come about naturally in a community that lives by buying and selling.” [The need for a military was to protect the political system from foreign dominance, not the commercial system.] “we were building up our defense forces to protect our fledging state.”

“Those who enlisted in the SAF as a full-time career would be guaranteed hobs in the government, statutory boards, or the private sector when they left full-time service to go into the reserves.”

Perceived and actual political threats from Malaysia and Indonesia and a desire to racially and ideologically unify the Singaporean citizenry and re-educate Chinese cultural norms led LKY to build SAF w/ Israeli training and partnerships with “Western democracies” for practice

Chapter 3 Britain Pulls Out

Contribution of British bases to the economy of Singapore in 1966, 20% of GDP.

LKY referred to by a British official “as good a left-wing and democratic socialist as any in this room” and “the government of Singapore… is the only democratic socialist government… in Southeast Asia” and “his housing programme… defies challenge in anything that has been done in the most advanced social democratic communities.”

Later, LKY “attended a Socialist International conference in Stockholm to keep in touch with British and European socialist party leaders.”

Singaporean government lost lots of money on the devaluation of the British pound, in which many of their reserves were held, and feared the departure of British troops in mainland Asia would shake investor confidence, particularly investors in Hong Kong, resulting in a desire to have an arms buildup for credible defense.

Chapter 4 Surviving Without a Hinterland

Recommendations of Dutch economist Dr. Albert Winsemius in 1965:

  • common market agreement with Malaysia
  • resumption of barter trade with Indonesia
  • seek favorable entry for Singapore-manufactured goods into US, UK, Australia and New Zealand

Sent trade delegation to Africa to try to drum up business but failed. Fears of unemployment since 1959 led to desire to industrialize. Formed Singapore Tourist Promotion Board to try to address unemployment.

To promote industrialization, “we protected locally assembled cars, refrigerators, air conditioners, radios, television sets and tape-recorders, in the hope that they would later be partly manufactured locally. We encouraged our own businesspeople who set up small factories to manufacture vegetable oils, cosmetics, mosquito coils, hair cream, joss paper and even mothballs!

Spent “vast sums” on infrastructure only to find the “Jurong industrial estate” mostly empty. Formed an Economic Development Board which got into JVs to recycle paper products with a businessman with no manufacturing experience, as well as ceramics without technical know-how. Also JVed with a Japanese shipbuilder but it did not prove profitable versus ship-repair, which was labor intensive.

“I was convinced our people must never have an aid-dependent mentality” yet formed the Bases Economic Conversion Department whose job was “to retrain and redeploy redundant workers, take possession of land and other assets the British were vacating, put them to the best use, and negotiate mitigatory aid.” Resulted in 1968 agreement for GBP$50M aid package to be spent on British goods and services, 25% being grants and 75% being loans.

Generated S$4-5M in annual USN ship repair business for the Singaporean government. The Singaporean government formed private entities to manage shipyards which later transformed into public companies.

Sought to “leapfrog” regional economies to become trading partner with developed world (America, Europe, Japan) to attract manufacturers to export to developed countries.

Formed Development Bank of Singapore, “DBS helped finance our entrepreneurs who needed venture capital because our established banks had no experience outside trade financing and were too conservative and reluctant to lend to would-be manufacturers”, ie, subsidized a top-down manufacturing-centric policy.

Keng Swee, first chairman of the Economic Development Board, “every time he drove by a school and saw hundreds of children streaming out, he felt downhearted, wondering how to find jobs for them when they left school.”

“The government played a key role in attracting foreign investments; we built the infrastructure and provided well-planned industrial estates, equity participation in industries, fiscal incentives and export promotion. We established good labor relations and sound macroeconomic policies, the fundamentals that enable private enterprise to operate successfully.”

Also, by end of 1970 had “issued 390 pioneer certificates giving investors tax-free status for up to five years, extended to 10 years for those issued after 1975”

“During this period, China was in the mad throes of Mao’s Culturual Revolution. Most investors thought Taiwan and Hong Kong too close to China and headed for Singapore.”

“By the late 1970s we had left our old problems of unemployment and lack of investments behind us. The new problem was how to improve the quality of the new investments and with it the education and skill levels of our workers.”

“After several years the EDB finally convinced Rollei, the German camera manufactuer, to relocate in Singapore. High German wages had made them uncompetitive.”

“We left most of the picking of winners to the MNCs that brought them to Singapore. A few, such as ship-repairing, oil-refining and petro-chemicals, and banking and finance, were picked by the EDB or Sui Sen, our minister of finance, or myself personally. Our ministry of trade and industry believed there could be breakthroughs in biotechnology, computer products, specialty chemicals and telecommunications equipment and services. When we were unsure how new research and development would turn out, we spread out bets.”

“Our job was to plan the broad economic objectives and the target periods within which to achieve them.”

“We did not have a group of ready-made entrepreneurs such as Hong Kong gained in the Chinese industrialists and bankers who came fleeing from Shanghai, Canton and other cities when the Communists took over. Had we waited for our traders to learn to be industrialists we would have starved.”

“The government took the lead by starting new industries such as steel mills (National Iron and Steel Mills) and service industries such as a shipping line, Neptune Orient Lines (NOL), and an airline, Singapore Airlines (SIA).”

Development Bank of Singapore, Insurance Corporation of Singapore, Singapore Petroleum Company; Chartered Industries of Singapore (CIS), a mint and a factory for small ammunition. Pg 67, conversion of “successful” public monopolies into private companies.

With economic consultation from a Dutch academic, Singapore embarked on economic experimentation which involved at various times a combination of tariffs and no tariffs, tax concessions for new MNCs, extensive investment in infrastructure and at times direct government investment in “from scratch” national industries, which despite being successful and profitable were mysteriously privatized at points. The Singaporean government benefitted from political tailwinds created by economic chaos in other parts of the world, but also attracted FDI by pledging not to interfere in business affairs for those relocating to Singapore (1973 oil crisis being a good example).

Chapter 5 Creating a Financial Center

To become a world financial center, Singapore’s government realized it needed to lift foreign exchange control restrictions on all currency transactions between Singapore and territories outside the sterling area.

“I had decided in 1965… that Singapore should not have a central bank that could issue currency and create money. We were determined not to allow our currency to lose its value against the strong currencies of the big nations… so we retained our currency board which issued Singapore dollars only when backed by its equivalent value in foreign exhcange. The MAS has all the powers of a central bank except the authority to issue currency notes.”

Why did Singapore need its own currency if it had no plans to expand its issuance?

“We attracted international financial institutions by abolishing withholding tax on interest income earned by nonresident depositors. All Asian dollar deposits were exempted from statutory liquidity and reserve requirements.”

“The foundations for our financial center were the rule of law, an independent judiciary, and a stable, competent and honest government that pursued sound macroeconomic policies, with budget surpluses almost every year. This led to a strong and stable Singapore dollar, with exchange rates that dampened imported inflation.”

“To meet the competition from international banks, the MAS encouraged the four largest local banks (known as the “Big Four”) to acquire and merge with the smaller local banks to become bigger and stronger.”

1985 “The SES [Stock Exchange of Singapore] was closed for three days while MAS officials… worked around the clock with the Big Four banks to arrange an emergency “lifeboat” fund of S$180 million to rescue the stockbrokers.”

Government of Singapore Investment Corporation formed to manage the Central Provident Fund, Singapore’s pension scheme.

“For over three decades, I had supported Koh Beng Seng on restricting the access of foreign banks to the local market. Now I believed the time had come for the tough international players to force our Big Four to upgrade their services or lose market share… the MAS liberalized access to the domestic banking sector by allowing qualifying foreign full banks to open more branches and ATMs. It lifted limits on foreign ownership of local bank shares.”

Singapore sought to be a global financial center, becoming a key chronological link in the chain between markets in SF, Tokyo and Zurich. Singapore went without a central bank but did establish a “monetary authority” and currency board similar to HK. Special rules and taxes were established to attract foreign financial capital, but a primary attractor was stability in an unstable region. The government managed a pension scheme and sovereign wealth fund which somehow earned above market returns with a conservative stance. The banking sector was partially deregulated and globalized after a period of productive controls.

Chapter 6 Winning Over the Unions

“I started my political life fighting for the unions as their legal adviser and negotiator.”

“I owed my position as prime minister largely to the trade union movement.”

“We banned all strikes in certain essential services”

Britain’s withdrawal of military announcement in 1968 led to Employment Act, Industrial Relations (Amendment) Act and Trade Unions Act amendment, “These laws spelled out minimum employment conditions and placed limits on retrenchment benefits, overtime bonuses, and fringe benefits. They set out uniform provisions for rest days, public holidays, working days, annual leave, maternity leave and sick leave. They restored to management the right to hire and fire, to promote and transfer, functions the unions had encroached upon during the years of industrial strife… we made it illegal for a trade union to take strike or industrial action without a secret ballot.”

1972, sets up National Wages Council “with representatives from unions, management and government”

“The NTUC [National Trade Union Council] expanded into health services, child care, a broadcasting station, a seaside resort hotel for workers called Pasir Ris Resort, and a country club, the Orchid Country Club with a golf course by Seletar reservoir. It also developed quality condimuniums its members could buy… To make them affordable, the government provided state land at nominal prices.”

LKY’s political career began as a union consultant and advocate. But when he came to power, he threatened unions with treason if they striked. A series of reforms were put in place which reduced union power and enhanced company/management power, but it all takes place within a system of “managed relations” where the government is a “stakeholder”. For some reason, the national union organization has made conglomerated investments in semi-private for-profit businesses and co-ops aimed at worker welfare, which the government has helped subsidize.

Chapter 7 A Fair, Not Welfare, Society

“We believed in socialism, in fair shares for all. Later we learned that personal motivation and personal rewards were essential for a productive economy. However, because people are unequal in their abilities, if performance and rewards are determined by the marketplace, there will be a few big winners, many medium winners and a considerable number of losers. That would make for social tensions because a society’s sense of fairness is offended.” [set this up as the leading quote for the essay?]

“A competitive, winner-takes-all society, like colonial Hong Kong in the 1960s, would not be acceptable in Singapore. A colonial government did not have to face elections every five years; the Singapore government did. To even out the extreme results of free-market competition, we had to redistrivute the national income through subidies on things that improved the earning power of citizens, such as education. Housing and public health were also obviously desirable. But finding the correct solutions for personal medical care, pensions, or retirement benefits was not easy. We decided each matter in a pragmatic way, always mindful of possible abuse and waste. If we over-re-distributed by higher taxation, the high performers would cease to strive. Our difficulty was to strike the right balance.”

CPF policies imposed a total savings rate of 50 percent of wages.

“I further amended the law to give the government the power to acquire land for public purposes at its value on a date fixed at 30 November 1973. I saw no reason why private landowners should profit from an increase in land value brought about by economic development and the infrastructure paid for with public funds.”

On the development of HDB and resettling of farmers and squatters: “Compressing 30 years into a few pages makes it all appear simple and straightforward. There were enormous problems, especially in the early stages when we resettled farmers and others from almost rent-free wooden squatter huts with no water, power or modern sanitation, and therefore no utility bills, into high-rise dwellings with all these amenities but also a monthly bill to pay. It was a wrenching experience for them in personal, social and economics terms.”

“As incomes increased, fewer patients chose the lower-cost wards, which had the highest government subsidies, and opted for wards with more comfort but lower subsidies. We considered but rejected a means test to determine which wards patients were entitled to use; it would have been difficult to implement. Instead we encouraed people to upgrade to the ward they could afford by making clear differences in comfort between different types of wards. It was in effect a self-administed means test.” so is the market!

“Government expenditure has averaged 20 percent of GDP, compared to an average of 33 percent in the G7 economies. On the other hand, our development expenditure has consistently been much higher than that of the G7 countries.”

“Our aim is to have partial or total cost recovery for goods and services provided by the state. This checks overconsumption of subsidized public services and reduces distrotions in the allocation of resources.”

The Singapore government was dominated by one party, PAP, for its modern history. They very openly bought botes with their welfare programs. But they sought to make many of these programs less generous to ensure their solvency. The government forced high rates of saving on workers which it deployed to finance infrastructure spending and welfare housing. Lower tax rates compared to other developed countries helped Singapore remain competitive. LKY is very clearly NOT a fan of the free market in this chapter.

Chapter 8 The Communists Self-Destruct

On fighting Malayan National Liberation Front/communist guerrillas: “Could we have defeated them if we had allowed them habeas corpus and abjured the powers of detention without trial? I doubt it.”

Singapore had two major political factions, the Communists and the PAP. After a series of political blunders and internal turmoil, the communists formally exited the electoral scene leaving the PAP to run unopposed for 30 years, allowing them long and consistent control over policy-making. They used “ends justify the means” and subverted sound legal principles to obstruct and detain communists.

Chapter 9 Straddling the Middle Ground

“while overall sentiment and mood do matter, the crucial factors are institutional and organizational networks to muster support… in our HDB new towns, there is a network that leads from the RCs to the MCs and CCCs on to the prime minister’s office…”

“The PAP had countered the opposition’s ‘by-election’ strategy with the electoral carrot that priority for upgrading of public housing in a constituency would be in accord with the strength of voter support for the PAP in that constituency.”

The PAP faced no serious political opposition and turned to various patronage and vote-buying schemes to solidify support. It seems the HDB housing projects also allowed the PAP to corral supporters and have a physically defensivle political communications network. Many political opponents made claims of corruption only to be sued, sometimes into bankruptcy, by LKY. The few times his own PAP members were charged with libel, they settled out of court. LKY employes specious reasoning to defend this authoritarian legal approach on the grounds that to let the charges go unmolested would threaten his political power– he has a pure, unviolated record of ethics in a region known for corruption!

Chapter 10 Nurturing and Attracting Talent

“Traditional methods of choosing marriage partners had been ruptured by universal education: The government had to provide alternatives to the family matchmakers of old.”

“I gave special income tax concessions to married women”

Stop-at-Two policy of the 1960s “Without that policy, family planning might never have brought population growth down, and we would not have solved our unemployment and schooling problems.”

“Difficulties over our talent pool were aggravated when the rich Western countries changed their policies on Asian immigration… [the US] decided to accept Asian immigrants, reversing more than a century of its whites-only policy.”

The Singapore government was obsessed with population management, first trying to limit births on Malthusian grounds, then trying to promote the marriage and childraising of educated parents on the grounds of skewing the IQ or “talent” pool. Many subsidies Singapore granted to educate its citizenry was “leaked” as people immigrated to other countries to pursue opportunity, partly in response to changing immigration policies elsewhere (such as the US in the 1960s). Now it has taken to liberalizing immigration for high IQ emigres, especially those with jobs, to try to increase the “talent pool.”

Chapter 11 Many Tongues, One Language

LKY enforced language laws on the population in a desire to achieve social harmony and globally integrated economic progress. He encountered much popular resistance but believes these policies proved prescient given global events. It also allowed for a more homogenized culture.

Chapter 12 Keeping the Government Clean

“Human ingenuity is infinite when translating power and discretion into personal gain.”

Singapore got high marks for honesty of government in a region where corruption is an ingrained part of culture. LKY attributes this cultural success to the ideological rigor, invasive investigative authority given to the anti-corruption bureaus and the willingess of government to pay high salaries to public servants to attract them away from the private sector [distortion]. But who watched the anti-corruption officers to ensure they weren’t on the take? And why would this be a corruption issue if government didn’t have the power over the economy? LKY again admits that the PAP bought political favors with public resources by engaging in welfare spending once in office.

Chatper 13 Greening Singapore

“Hundreds, eventually thousands, of pirate taxis clogged our streets and destroyed bus services… only after 1971, when we had created many jobs, were we able to enforce the law and reclaim the streets.”

“It was immensely better that we competed to be the greenest and cleanest in Asia. I can think of many areas where competition could be harmful, even deadly.”

“We phased out the rearing of over 900,000 pigs on 8,000 farms because pig waste polluted our streams.”

“After we had persuaded and won over a majority, we legislated to punish the willful minority… if this is a ‘nanny state’, I am proud to have fostered one.”

Much in the vogue in the 1970s, LKY got swept up in environmentalism and made it a major policy priority to “green” Singapore; this included building public utility infrastructure to control waste and pollution, but also involved “nudge” legislation to change or ban cultural habits deemed offensive or a nuisance. Agricultural practices were changed as were retail practices (pirate taxis, street hawkers). LKY put great emphasis on the “morale” of greening and its affect on visiting dignitaries and VIPs. There is no discussion of the cost of these programs or whether there were alternative approaches to accomplishing the stated goals: he embraced charges of “nanny statism.”

Chapter 14 Managing the Media

“Our journalists are exposed to and influenced by the reporting stytles and political attitudes of the American media, always skeptical and cynical of authority. The Chinese and Malay press do not model themselves on newspapers in the West. Their cultural practice is for constructive support of policies they agree with, and criticism in measured terms when they do not.”

“My early experiences in Singapore and Malaya shaped my views about the claim of the press to be the defender of truth and freedom of speech. The freedom of the press was the freedom of its owners to advance their personal and class interests.”

“That was exactly what we had the right to do, to seek a mandate to deal firmly with foreign, in this case colonial, interests in the press. It was our declared policy that newspapers should not be owned by foreigners.”

“I needed the media ‘to reinforce, not to undermine, the cultural values and social attitudes being inculcated in our schools and universities. The mass media can create a mood in which people become keen to acquire the knowledge, skills and disciplines of advanced countries. Without these, we can never hope to raise the standards of living of our people… Freedom of the press, freedom of the news media, must be subordinated to the overriding needs of Singapore, and to the primacy of purpose of an elected government.'”

“A few years later, in 1977, we passed laws to prohibit any person or his or her nominee from holding more than 3 percent of the ordinary shares of a newspaper, and created a special category of shares called management shares. The minister had the authority to decide which shareholders would have management shares.”

“We decided in 1986 to enact a law to restrict the sale or distribution of foreign publications that had engaged in the domestic politics of Singapore.”

Freedom of the press is clearly not a cherished ideal in Singapore, in so far as PAP-controlled government is concerned. The law allows various forms of censorship used to control “foreign influence” of the press but there is no discussion of whether this was also used to control domestic press.

Chapter 15 Conductor of an Orchestra

LKY built a national airline, but insisted it make a profit. He engaged in enormous airport building projects without explanation for why they were necessary. He used the unions to pressure foreign politicians. LKY banned jury trials in Singapore, he appointed lawyers, many friends from his school days, to many important ministries related to commerce. He regulated the housing system and enforced desegregation quotas which he knew depressed the capitalization of the housing stock and went against the ethnic groups’ desires to segregate. Is this multi-cultural harmony, based on edict?

###

http://www.slate.com/articles/arts/culturebox/2003/08/cult_of_personalism.html

At one point, he brags that Uganda has more female hotel managers than any other country in Africa. “We have got four managers, and another two assistant managers.” This is a strange thing for the president of an entire country to worry about—but Amin seems to feel that he has to worry about it: Only if he controls everything, and only if he can keep the country in line, will Uganda prosper. Success, Amin seems to believe, is a matter of will and of heeding his good advice. People just need to work harder—women need to get up at “about 5 o’clock in the morning”—and love their leaders. If something’s wrong, then, it’s because a citizen has personally failed, not because the system is screwed up. Amin had no ideology. (“We are not following any policy at all,” he says at one point.) Like so many Third World tyrants, he was not a fascist or a Communist. His idea of the world was purely personalistic. He was an Amin-ist.

[similar to the # of car competition between LKY and indonesian leader; also, the rejection of ideology by LKY, following his own intuition]

Review – Mindsight

Mindsight: The New Science of Personal Transformation

by Daniel J. Siegel, MD, published 2010

Triune brain

Vertical integration, bottom to top

brainstem, regulates energy, fight-or-flight response, generates “drive” w/ limbic

limbic region, generates and evaluates emotion, forms relationships, “story-telling” experiences

cortex, 3D mapping and sensing of reality, conceptualizing, meta-thought

Horizontal integration (bilaterality)

left

right

Prefontal cortex functions:

  1. bodily regulation, sympathetic (speed up) and para-sympathetic (slow down)
  2. attuned communication, alignment of emotional states
  3. emotional balance, appropriateness of emotional response, resilience in extremes
  4. response flexibility, pausing to think before acting
  5. fear modulation, cortical override of amygdala-driven fear
  6. empathy, abbility to see from other’s point of view, you-maps
  7. insight, connecting past, present and future, me-maps
  8. moral awareness
  9. intuition, connection of visceral data to rational decision-making

The Tripod of Reflection:

  1. Openness, avoiding “should”, embracing “is”
  2. Observation, placing the self in a larger context than just the moment
  3. Objectivity, not personifying one’s thoughts or emotions as identity

Eight Domains of Integration:

  1. Consciousness
  2. Horizontal (left and right brain)
  3. Vertical (senses, head to toe, brainstem, limbic and cortex)
  4. Memory
  5. Narrative
  6. State
  7. Interpersonal
  8. Temporal

Secure attachment to parents largely driven by the parents’ autobiographical narrative of their own upbringing

Adult & Child Attachment

Adult Narrative, Infant Strange Situation Behavior

Secure, Secure

Dismissing, Avoidant

Preoccupied, Ambivalent

Unresolved/disorganized, Disorganized/disoriented

Review – The Six Pillars of Self-Esteem

The Six Pillars of Self-Esteem: The Definitive Work on Self-Esteem by the Leading Pioneer in the Field

by Nathaniel Branden, published 1994

The possession of self-esteem over time represents an achievement

The power of conviction in oneself is a motivator that inspires behavior.

The level of our self-esteem influences how we act, and how we act influences the level of our self-esteem.

With high self-esteem, I am more likely to persist in the face of difficulties.

If I persevere, the likelihood is that I will succeed more often than I fail.

People often self-sabotage because the mind’s desire to avoid cognitive dissonance forces people to alter the “facts” of their reality (behavior) to their “knowledge” of what they think is true of themselves (beliefs).

The tragedy of many people’s lives is that, given a choice between being “right” and having an opportunity to be happy, they invariably choose being “right”. That is the one ultimate satisfaction they allow themselves.

It would be hard to name a more certain sign of poor self-esteem than the need to perceive some other group as inferior.

A person’s image of the future may be a better predictor of future attainment than his past performances.

Self-concept is destiny, or, more precisely, it tends to be.

We cannot understand a person’s behavior without understanding the self-concept behind it.

An unresolved problem at one level may subvert operations at another.

If one does not understand how the dynamics of self-esteem work internally — if one does not know by direct experience what lowers or raises one’s own self-esteem — one will not have that intimate understanding of the subject necessary to make an optimal contribution to others.

We must become what we wish to teach.

Self-esteem is a consequence, a product of internally generated practices.

Once we understand these practices, we have the power to choose them, to work on integrating them into our way of life. The power to do so is the power to raise the level of our self-esteem, from whatever point we may be starting and however difficult the project may be in the early stages.

Think in terms of small steps rather than big ones because big ones can intimidate (and paralyze), while small ones seem more attainable, and one small step leads to another.

Consciously, we rarely remember these choices. But deep in our psyche they are added up, and the sum is that experience we call “self-esteem.”

Consciousness that is not translated into appropriate action is a betrayal of consciousness; it is mind invalidating itself. Living consciously means more than seeing and knowing; it means acting on what one sees and knows.

I do not indulge in the fantasy that someone else can spare me the necessity of thought or make my decisions for me.

Being present means “doing what I am doing while I am doing it.”

Fear and pain should be treated as signals not to close our eyes but to open them wider, not to look away but to look more attentively.

The world belongs to those who persevere.

When body therapists work to release the breathing and open areas of tight muscular contraction, the person feels more and is more aware. Body work can liberate blocked consciousness.

If one’s goal is to operate at a high level of consciousness, a body armored against feeling is a serious impediment.

Self-esteem is something we experience, self-acceptance is something we do.

“I choose to value myself, to treat myself with respect, to stand up for my right to exist.”

Compassionate interest does not encourage undesired behavior but reduces the likelihood of it occurring.

The act of experiencing and accepting our emotions is implemented through 1.) focusing on the feeling or emotion 2.) breathing gently and deeply, allowing muscles to relax, allowing the feeling to be felt, and 3.) making real that this is my feeling (which we call owning it.)

In contrast, we deny and disown our emotions when we 1.) avoid awareness of their reality, 2.) constrict our breathing and tighten our muscles to cut off or numb feeling, and 3.) dissociate ourselves from our own experience (in which state we are often unable to recognize our feelings.)

“I am now exploring the world of fear or pain or envy or confusion (or whatever).”

Acceptance of what is, is the precondition of change. And denial of what is leaves me stuck in it.

I am responsible for the achievement of my desires.

I am responsible for my behavior with other people.

I am responsible for my personal happiness.

I am responsible for raising my self-esteem.

What am I willing to do to get what I want?

Taking responsibility for my happiness is empowering. It places my life back in my own hands.

I do not support the grandiose notion that “I am responsible for every aspect of my existence and everything that befalls me.” Some things we have control over; others we do not. If I hold myself responsible for matters beyond my control, I put my self-esteem in jeopardy.

Never ask a person to act against his or her self-interest as he or she understands it.

No one is coming to save me; no one is coming to make life right for me; no one is coming to solve my problems. If I don’t do something, nothing is going to get better.

Self-assertiveness asks that we not only oppose what we deplore but that we live and express our values.

One of the great self-delusions is to think of oneself as “a valuer” or “an idealist” while not pursuing one’s values in reality.

Fundamental efficacy cannot be generated in a vacuum; it must be created and expressed through some specific tasks successfully mastered. I cannot be efficacious in the abstract without being efficacious about anything in particular. The purposes that move us need to be specific if they are to be realized.

Purposes unrelated to a plan of action do not get realized. They exist only as frustrated yearnings. Daydreams do not produce the experience of efficacy.

The root of our self-esteem is not our achievements but those internally generated practices that, amongst other things, make it possible for us to achieve– all the self-esteem virtues that we are discussing here.

For self-esteem, consistent kindness by intention is a very different experience from kindness by impulse.

In the inner courtroom of my mind, mine is the only judgment that counts.

If integrity is a source of self-esteem, then it is also, and never more so than today, an expression of self-esteem.

 

Notes – The Well-Trained Mind, Part I

These are my notes from the first part of “The Well-Trained Mind: A Guide To Classical Education At Home”. It covers concepts and instruction from the typical kindergarten through fourth grade period of education. My notes will remain fairly rough for now; later I may go back and compile them into a comprehensive “1 sheet summary” to classical education for home schooling. For now I will just provide my notes chapter by chapter, with the understanding that there is a mixture of direct quotes with clarifying commentary or analysis from me personally.

Chapter 2, A Personal Look at Classical Education: Susan

The author states that her personal experience with classical education applied at home was like this:

Our education was language-centered, not image-centered; we read and listened and wrote but we rarely watched.

Trivium

A classical education revolves around three core disciplines: grammar, logic and rhetoric. These three disciplines become an organizing principle for a home school family attempting to follow a classical education, and a model of the individual child’s intellectual development:

  • Grammar stage, the building blocks for all other learning are laid
  • Logic stage, cause and effect, relationships among different fields of knowledge, the way facts fit together into a logical framework, learn and apply the scientific method
  • Rhetoric stage, write and speak with force and originality, express conclusions, begin to specialize knowledge, specialized training

As the authors suggest, a child will go through three distinct “parts” of their education mirroring these stages; within each discipline or educational topic they’ll also individually progress through these stages.

Principles of classical education:

  • Language-focused, language requires the mind to work harder; images allow the mind to be passive
  • Three part pattern, the mind must first be supplied with facts and images, then given the logical tools for organization of those facts and images, and finally equipped to express conclusions (grammar, logic, rhetoric)
  • Mastery in skill areas, discovery and exploration in content areas; workbooks and textbooks are valuable for building skill areas; content areas are fields of study that are open-ended and can’t be mastered, we steer away from textbooks in the content areas, and towards collections of “living books”, books written by single authors, exploring particular issues and ideas
  • All knowledge is interrelated; history as an organizing outline of knowledge

Twelve years of education consist of three repetitions of the same four-year pattern: ancients (5000 BC to AD 400), medieval period through the early Renaissance (400-1600), late Renaissance through early modern period (1600-1850) and modern times (1850-present). The student will end up visiting each of these historical periods once each in the grammar, logic and rhetoric stages.

Move forward chronologically and organize the bulk of your history by time period, rather than by individual country. The traditional American method of studying history by region does nothing to help students draw connections between events, vital to critical thinking about history.

They suggest a 4-year pattern for sciences instruction:

  • biology, classification and the human body
  • earth science and basic astronomy
  • chemistry
  • basic physics and computer science

The classical pattern lends coherence to the study of history, science and literature.

Virtuous men and women can force themselves to do what they know is right, even when it runs against their inclinations. Classical education continually asks a student to focus not on what is immediately pleasurable but on the steps needed to reach a future goal.

“The Great Conversation”: the ongoing conversation of great minds down through the ages.

Part I, The Grammar Stage K-4

Chapter 3, The Parrot Years

A classical education requires a student to collect, understand, memorize and categorize information.

Your goal is to supply mental pegs on which later information can be hung.

The elementary years are ideal for soaking up knowledge.

The child should be accumulating masses of information: stories of people and wars; names of rivers, cities, mountains, and oceans; scientific names, properties of matter, classifications; plots, characters, and descriptions.

Seize this early excitement. Let the child delve deep. Let him read, read, read. Don’t force him to stop and reflect on it yet.

The immature mind is more suited to absorption than argument.

There is nothing wrong with a child accumulating information that she doesn’t yet understand. It all goes into the storehouse for use later on. [like language]

Children like lists at this age.

The goal of grammar-stage instruction is not to restrict your child but rather to protect her love of learning. Children mature out of the grammar stage into the logic stage at different times. Children mature unevenly. Give your children the time and space to mature, in each subject area, from grammar into logic-stage thinking.

Prioritize reading, writing, grammar and math.

A child who reads and writes well will pick up surprising amounts of history and science as he browses.

Chapter 4, Unlocking the Doors: The Preschool Years

She’s learning that words are used to plan, to think, to explain: she’s figuring out how the English language organizes words into phrases, clauses and complete sentences. [sportscasting with an infant]

Repetition builds literacy.

After you read to your toddler, ask her questions about the story.

As soon as your child begins to talk teach her the alphabet.

Teach a child from the beginning to hold a pencil correctly.

Start with counting: fingers, toes, eyes and ears; toys and treasures; rocks and sticks.

Most four-year-olds have microscopic attention spans, immature hand-eye coordination and a bad case of the wiggles.

Children can listen to and enjoy books that are far, far above their vocabulary level. Audiobooks stock a child’s mind with the sounds of thousands of words.

Many children are ready to read long before they have the muscular coordination to write. Why delay reading until the muscles of the hand and eye catch up?

Do “daily” math by adding and subtracting in the context of everyday family life.

Do lots of addition and subtraction with manipulatives (beans, buttons, pencils, chocolate chips).

Chapter 5, Words, Words, Words: Spelling, Grammar, Reading and Writing

Your goal, in grades 1 through 4, is to make the proper use of language second nature to your child.

Begin the academic year with three-ringed notebooks, a three-hole punch, and lots of paper, both lined and plain. Also lay in a boxful of art supplies: glue, scissors, construction paper, colored pencils (good artist-quality ones like Sanford Prismacolor), stickers and anything else that strikes the child’s fancy. For elementary language arts, you’ll want to make use of two of these notebooks. Label one “Literature” and the other “Writing.”

Always spend as much time on one level as you need and progress on to the next level only when your child has mastered the previous one.

Three levels of reading:

  • Instructional level, the student is still working hard at the mechanics of reading, and rarely has the comprehension to match
  • At-level reading, the student knows all of the letter combinations and words she’ll encounter, tends to be slow and requires concentration
  • Below-level (or “fun”) reading, these are the books that use only the words and combinations that the student is completely comfortable with, and is important because it allows the child to enjoy reading and it improves reading speed

Aim for the “reading periods” to include all three skills, each week.

Try to give the child simplified versions of the original literature that he’ll be reading in the higher grades or introduce him to a writer he’ll encounter later.

After a child reads, you can ask questions about the reading and the oral answers are called narrations.

Learning how to identify one or two items about a book as more important than the rest is a vital first step in learning to write; a young writer will flounder as long as he cannot pick out one or two of the ideas in his mind as central to his composition.

Children in the 3rd or 4th grade can write down their own narrations after reading. Instead of learning to complete fill-in-the-blank questions, the child uses all his mental faculties to understand, remember, and relate the main points of a story.

Every three or four weeks, the child should also memorize a poem and recite it to you. Memorization and recitation of poetry is an iomportant part of the reading process; it exercises the child’s memory, stores beautiful language in his mind, and gives him practice in speaking aloud.

Spelling is the first step in writing.

We don’t think you should allow spelling to consume your language arts time.

It’s important to allow students to progress at a natural pace in each of the language arts areas without frustrating them by limiting their progress to the speed of their worst subject.

Grammar exercises should be done orally with 1st and 2nd graders.

Early writing instruction should focus on developing those tools, rather than demanding a great deal of original content.

How to more quickly develop writing capability:

  • Most people try to teach children to express ideas at the same time they are writing them down, Inarticulate idea -> Idea in words -> Words on paper
  • We recommend you separate each step into a discrete action, ie, first Inarticulate idea -> Idea in words, then Idea in words -> Words on paper

The young writer practices putting ideas into words, and then putting words down on paper, before trying to do both simultaneously.

The classical pupil learns to write by copying the great writers.

Chapter 6, The Joy of Numbers: Math

Mathematics is a language because it uses symbols and phrases to represent abstract realities.

Mathematical literacy (numeracy) involves learning both the procedures and the reasons why they work (conceptual math).

Two primary methods of learning math:

  • Spiral approach, assumes students learn best when they practice a skill at a basic level, move away to other skills, and then return to the first skill and practice it at a slightly deeper level.
  • Mastery approach, teaches fewer topics per year but focuses on each longer

Chldren aged 5 through 7 usually need concrete objects; children aged 8 through 10 begin to shift into “mental image” mode. Abstract thinking begins around age nine or ten, which coincides with the beginning of the logic stage.

Firm principle of elementary mathematics: no calculators.

Math is a science of not being wrong about things, its techniques and habits hammered out by centuries of hard work and argument. With the tools of mathematics in hand, you can understand the world in a deeper, sounder, more meaningful way.

Chapter 7, Seventy Centuries in Four Years: History and Geography

The history of the world is but the biography of great men.

Thomas Carlyle

History is the study of everything that has happened until now. Unless you plan to live entirely in the present moment, the study of history is inevitable.

Keep one central fact in mind: history is a story.

The logical way to tell a story is to begin at the beginning and go on till you come to the end.

The history curriculum covers seventy centuries; America occupies only five of them. [don’t over-emphasize your time and place in historical study]

The goal of the classical curriculum is multicultural in the true sense of the word: the student learns the proper place of his community, his state, and his country by seeing the broad sweep of history from its beginning and then fitting his own time and place into that great landscape.

Tackle original sources.

[why does the history curriculum begin with 5000BC, what about pre-history? biological history? spread of mankind over the globe?]

Three goals of studying history:

  • to give students an overall sense of progression of historical events from ancient times to the present
  • to develop skills in reading and writing
  • to teach geographic awareness.

Progressing chronologically from your chosen starting point gives students an organized and orderly way to think about history; the majority of your history study should be done with a worldwide focus, not country by country. [comparing and contrasting simultaneous developments]

Follow the same basic pattern:

  • Read the material to your child as they follow along; as they gain reading skills, alternate the reading responsibility
  • Make a narration page.
  • Ask the child to illustrate what has just been read, or color a picture related to the story
  • Find the geographical area under discussion on a globe, wall map, etc. and color the appropriate black-line map
  • Go to the library to find more books on the subject

Give priority to reading, grammar, spelling, writing and math. History and science follow on these basic abilities.

History should be a delight-centered activity for the grammar-stage child. Allow him to explore, do activities and projects, and have fun; you can always hurry over (or skip) later chapters without injury.

Chapter 8, Investigating the World: Science

Two important attitudes to cultivate: a sense of amazement; a commitment to look hard at the world around us.

Parents who are themselves scientists have told us that they prefer to teach the sciences as connected to each other rather than related to history.

Chapter 9, Dead Languages for Live Kids: Latin (and Other Languages Still Living)

Reasons to study a “dead language” like Latin:

  • Latin trains the mind to think in an orderly fashion.
  • Latin-trained mind becomes accustomed to paying attention to detail.
  • Latin improves English skills
  • Latin prepares the child for the study of other foreign languages.
  • Latin guards against arrogance.

A foreign language “provides one with entry into a worldview different from one’s own… If it is important that our young value diversity of point of view, there is no better way to achieve it than to have them learn a foreign language.”

Whole-to-parts Latin instruction is frustrating and counterproductive, and breaks down the very skill that systematic Latin lessons develop– the habit of systematic thinking.

Conversation is the only path to fluency.

Chapter 10, Electronic Teachers: Using Computers and Other Screens

During school-time, we read books, do experiments, and write about what we’re learning. It’s hard work, but the more the student reads and writes, the more natural reading and writing become.

Chapter 12, Finer Things: Art and Music

Art for elementary students should cover art techniques and elements, and learning about great artists.

Two years is the minimum time that it takes to begin to enjoy an instrument, rather than simply struggling with it.

Why We Don’t Read The Rainbow Fish To Our Children

If you’re the parent of a young child, you probably have a copy of The Rainbow Fish somewhere in the house– probably two or three! It seems this is one of several books that every family member and friend wants to be the one to give to you.

The book’s popularity and appeal are rooted not just in its attractive art style, including reflective foil silver fish scales, but also in its moral lesson. In simple terms, the book teaches about sharing and every modern parent knows that sharing is the Cardinal Virtue of Childhood. Whatever your child’s other vices, shortcomings and individual weaknesses might be, if he or she knows how to share and does it consistently in public social settings the parent can be confident, even proud, that they’ve raised their child right.

But why is sharing so important? Ah, this is the question to which no parent seems to know the answer!

We do not read The Rainbow Fish in our house, not to our children and not for the pleasure of the adults. We don’t think “sharing” is a virtue, cardinal or otherwise. We think it is an unthinking codeword of social metaphysics– the idea that one’s individual value is relative to what other individuals think it is.

Here is how The Rainbow Fish teaches social metaphysics to children:

The eponymous pisces is born with beautiful shiny scales. His shiny scales are coveted by other fish who are born without them. These fish ask for his scales, which he does not give to them. As a result, the other fish scorn and ostracize him. He meets a “wise” octopus (ie, a not-fish) who tells him that he can be desirable to the other fish if he gives the virtues he was born with to others. He proceeds to do so until he is left with one shiny scale for himself, all others being distributed pro-rata to the other fish. At this point, the other fish are happy with him and he is accepted into their community.

What’s going on here? Let’s parse this.

The protagonist is an antagonist. The school of fish, the fish community, is the protagonist and he has antagonized them simply be existing. The reason his existence is bothersome is because he was born with qualities (beauty, in this case) which they lack. They feel lessened in their pride and their own existence by witnessing things he came into life with that they were not.

Without making any attempt to know and understand the Rainbow Fish, the other fish determine he is unlikable because he won’t give them the things they have, simply because they ask for it. His virtues are vices if they can’t have them for themselves.

The Rainbow Fish faces exclusion and emotional pain if he chooses to keep himself to himself. He is not free to exercise his property rights as he likes without fear of being alienated by the other members of the community.

To gain wisdom about how to participate in a community of his peers, he speaks with a creature outside of his species. He learns not to trust his instincts or his own rational capabilities but to trust in alien powers. He learns that he is wrong “as a person” just for being who he is– he must make some gift, offering or sacrifice of himself to the community to be accepted.

Finally, he gives up what is desirable and virtuous of himself to others. Only when there is equality are the others happy with him. And suddenly, he is happy with himself for being liked by them. It is not explained how and why he needed to be unhappy without that condition being met nor why he couldn’t survive and prosper without giving away his virtue and strengths to others, now totally diluted.

We believe that the strengths and capabilities people are born with are virtuous. At minimum, they benefit the individual and at maximum they may be utilized in social cooperation to benefit others as well. But they do not harm or hinder other people who are born without them.

We believe that people should be free to choose who they associate with and on what terms. Giving away one’s values and virtues is not an acceptable condition for gaining group membership or loyalty in our minds. Any group that values an individual as a member should be able to value them for who they are, not for what they can take from them.

We believe individuals should trust themselves and their own reasoning. They should not need to rely upon the “wisdom” (opinions) of people who are not like themselves to learn how to live their own life truthfully and successfully.

We do not believe that self-sacrifice is a reasonable price to pay for the approval of others. We do not believe the approval of others to be valuable or desirable criteria for self-esteem and the ability to live life joyfully on one’s own terms.

We believe there are other means for establishing group harmony and the bonds of community than simple equality of property, possessions or ideas. The Cardinal Virtue in our minds, in childhood and otherwise, is Integrity– honesty with oneself, full visibility of one’s individuality, and the courageous nobility of embracing the unique challenges and triumphs of each person’s identity.

For these reasons, we do not read The Rainbow Fish in our household even though many families do.

Review – Feeling Good

Feeling Good: The New Mood Therapy

by David Burns, published 1980, 2008

This post is less a review of the book and more an exploration of its major philosophical principles and techniques.

Major Principles

All your moods are created by your cognitions, or thoughts, including:

  • perceptions
  • mental attitudes
  • beliefs
  • interpretations

When you are feeling depressed, your thoughts are dominated by pervasive negativity which infect all of your experiences, including:

  • reflections on the past
  • experience of the present
  • projections/expectations of the future

Negative thoughts at the heart of emotional turmoil almost always contain gross distortions, therefore:

  1. gains in objectivity of thoughts translate to elevated mood
  2. the most crucial predictor of recovery is a persistent willingness to exert some effort to help yourself
  3. it is a part of the human experience to be periodically upset, “getting better” means systematically employing CBT methods to master thoughts and moods over the course of a lifetime

Diagnosing Your Moods

You can use the Burns Depression Checklist (the author’s proprietary list of indicators of depressive thinking) weekly to chart the progress of your depression’s severity. This is important because it introduces objective data into your self-experience. By seeing the change in data over time as a result of specific action, you can break the allure common to all depressive episodes that the present experience is likely to continue on indefinitely, or only get worse.

Understanding Your Moods

Depression is not an emotional disorder, it is a disorder of thoughts.

Practice noticing the negative thought you had just prior to your negative feeling. This will help you generate awareness about the specific “triggers” that instigate a depressive mood. You will begin to notice that right before you feel downcast, you have made a critical or despairing assumption about yourself or other people.

One argument depressed people make is that their depressive mood is an accurate reflection of a depressing reality. However, emotions do not happen automatically based upon experiences, but rather experiences are processed in the mind and filtered through pre-existing thoughts before being translated into an emotional state. Therefore, if your understanding of reality is normal, your resulting mood will be normal; if your understanding of reality is distorted, your mood will be distorted as well.

Thinking you are the one “hopeless”, truly flawed person in the world is a sign of distorted thinking. This is a belief based upon fallacious logical thinking rather than an objective, existent fact about reality knowable to all.

In its essence, depression is a highly credible form of faulty faith in a reality that doesn’t exist. Truly, the cure for long-lasting depression is a “scientific mind” determined to observe and examine reality using sound logical principles.

The 10 Major Cognitive Distortions

Depressive episodes are triggered by one of ten common cognitive distortions, or fundamental logical fallacies embedded in the assumptions and thinking of the depressed individual:

  1. All-or-Nothing Thinking, a form of perfectionism
  2. Overgeneralization, believing a single instance is an inevitable pattern
  3. Mental Filter, focusing on the negatives, ignoring the positives
  4. Disqualifying the Positive, turning positive experiences into negative ones by rationalizing why it was luck, a mistake or otherwise unrepeatable or undeserved
  5. Jumping to Conclusions,
    1. mind reading, convincing yourself others harbor negative thoughts or evaluations without checking it out
    2. fortune-telling, imagining something bad will happen without evidence or probability
  6. Magnification and Minimization, creating a sense of inferiority by catastrophic thinking about flaws and mistakes, while downplaying strengths or achievements
  7. Emotional Reasoning, confusing a negative feeling with a factual truth about reality
  8. Should Statements, frustrating yourself by comparing yourself and others to a perceived ideal rather than accepting reality as it is
  9. Labeling and Mislabeling, confusing your identity with a single action or perpetual state of being
  10. Personalization, taking responsibility for things that have nothing to do with you, or are outside your control

Sometimes people experiencing depression worry that if they do not experience the grief and upset feelings of depression, they will not be living authentically. Getting in touch with and expressing valid emotions based upon valid thinking, is a form of emotional maturity; expressing invalid emotions based on invalid thinking is a personal and sometimes social problem that is not at all desirable. Emotional growth and development involves ridding yourself of invalid thinking and the harmful, deluded and invalid emotions that come with it.

Defeating Do-Nothingism

In a depressive state of mind, it can be difficult to summon the determination, motivation and interest in moving one’s goals and life plans forward. Using the major principle mentioned earlier, it is important to consider what kind of self-critical triggering thoughts precede this unwillingness to act. When you are suffering “do-nothingism”, consider the following as a new mental habit:

When I think about an undone task, what thoughts immediately come to mind?

You are likely to find that these thoughts are filled with the logic of futility, hopelessness and general nihilism and discouragement.

Common Mindsets that Yield Action to Inaction

Here are some common cognitive distortions that precede do-nothingism:

  1. Hopelessness, the present pain is overwhelming and obstructs your ability to imagine an improved future
  2. Helplessness, something other than your own actions stands between you and achievement
  3. Overwhelming Yourself, you must do the whole tasks all at once, making it impossible
  4. Jumping to Conclusions, assuming without testing to find out
  5. Self-labeling, convincing yourself you’re fundamentally incapable by labeling yourself as such
  6. Undervaluing the Rewards, the payoff is so small, why bother?
  7. Perfectionism, preferring no progress to some progress
  8. Fear of Failure, it isn’t worth an attempt if the potential to succeed lies in doubt
  9. Fear of Success, you won’t be able to continue after your initial “luck”, so you don’t bother
  10. Fear of Disapproval or Criticism, you will be judged harshly by others for your attempt
  11. Coercion and Resentment, you are being forced to do something rather than choosing to do it for yourself
  12. Low Frustration Tolerance, or Entitlement Syndrome, it should be easy to succeed, if it’s not easy, you must not be made out for success
  13. Guilt and Self-Blame, punishing yourself over past perceived mistakes

You may notice that many of these cognitive distortions are simply “inaction-specific” versions of the earlier list from above.

Dealing With Anger

Anger is a common aspect of many depressive episodes. As depressed people tend not to carry out the values of their lives into action, they often experience frustration, resentment and anger about the seeming futility and malaise of their life, particularly when they are in touch with or aware of their latent talents and abilities. Anger is often directed outward at others as an expression of the pain within.

When you label someone, you tend to apply a mental filter that results in disqualifying the positive as you emphasize their poor traits and ignore their good ones. Labeling gives way to blame, blame leads to vengeance. Ironically, you can not enhance your self-esteem by attacking someone else’s, so this act of labeling and attacking the character of others in anger proves doubly harmful.

Mind-reading also leads to anger as you will tend to attribute false ideas and motivations to the other person’s behavior.

Magnification of the original negative event will cause greater than necessary pain and cause the pain to linger longer than it must.

Should/should not statements generate entitled beliefs and entitled thinking leads to resentment and frustration with other people as well as the self.

The perception of unfairness or injustice is the ultimate cause of anger. It is the emotion that corresponds 1:1 to your belief that you are being treated unfairly. Significantly, there is no universal standard for fairness or justice, only different ethical systems based upon tradition, circumstances and logical rationalization of self-interest and specific harmony.

Arguments over who is “right” are fruitless and unresolvable.

Some anger is healthy in motivating change. But to determine if your anger is motivational or de-motivational and depressive, consider these two criteria for anger:

  • is it directed at someone who knowingly, intentionally and unnecessarily acted in a hurtful manner?
  • is my anger useful? Does it help me achieve a desired goal or simply defeat me?

Techniques for managing anger:

  • use the double-column technique to explore advantages and disadvantages of feeling angry and engaging in retaliation
  • one you’re ready to calm down, use two column “hot thoughts” versus “cool thoughts” to explore angry versus rational thinking
  • rewrite your “should” rules to break free of entitled thinking
  • change your expectations of others, allow yourself the opportunity to see their behavior as predictable and not surprising
  • try empathy, see the world from your oppressor’s eyes and understand how what they did made sense and wasn’t personal

Examing Depressive Thinking

Some people are so depressed, all they can do is carry their whining and complaining with them everywhere they go. How do you deal with a whiner? Try the Anti-Whiner Technique– when someone complains, agree and compliment, don’t try to help. People who whine never want help solving their problems, they are looking for validation and security from others that their pain is real. By offering solutions, you unwittingly end up sending the message to the whiner that they’re incapable of helping themselves, are being victimized by reality and thus should continue whining!

There is no such thing as a “realistic” depression, although there are realistic reasons for temporarily feeling sad. Consider these two ideas about “realistic” depression:

  • sadness follows real loss or failure, is temporary and never impacts self-esteem negatively; this is a “realistic” depression
  • depression follows flawed or distorted thinking, is recurring and stems from/causes a loss of self-esteem; this is an “unrealistic” depression

Preventing future depressions:

  1. understand why you got depressed (many people never graduate beyond this step because they spend their entire lives in some form of depression!)
  2. know how and why you got better; what techniques were effective?
  3. acquire self-confidence and self-esteem
  4. locate the deeper causes of your depression (many people suffer recurring depression because they never bother to understand what kind of life experiences have made them vulnerable to depression, so they can be on guard against repeating these experiences or the harm of taking the wrong lessons from them)

Downward Arrow Technique, used to mine automatic thoughts for “logical consequences” of silent assumptions, the residue of recurring depressive episodes; then “talk-back” is used the challenge these beliefs.

Taking Action Against Depression

What problems do you face? How are you solving them? This is where the action is, not “worth” or “true self”.

People can spend their whole lives trying to get beneath their depression to an authentic understanding of self when really the difference between a depressed person and a non-depressed person, ultimately, is a willingness to take action to solve one’s own problems.

Why treat yourself in ways it would be rude or uncomfortable to treat others? Encourage yourself to identify your problems and create strategies for resolving them. In taking action, you’ll find your own capability and begin to let the depression go.

Fighting perfectionism:

  • make a list of pros and cons
  • ask yourself if the standard could ever be realized
  • use response-prevention technique and ride the discomfort of not checking
  • become process-oriented, which is in your control, rather than goal-oriented, which is not
  • unwillingness to make mistakes leads to lack of risk-taking; write yourself a note on the value of making mistakes
  • take ownership of your mistakes and assert your right and necessity to make them to keep growing, to yourself and to others

Review – Getting Started in Consulting

Getting Started in Consulting, 4th ed

by Alan Weiss, published 2019

Estimate costs to reasonably support yourself and your family for 1 full year and set this money aside as initial startup costs for consulting

10 Key Traits of Successful Consultants

  1. Humor and perspective
  2. Influence
  3. Confidence and self-esteem
  4. Fearlessness/honesty
  5. Rapid framing (identifying the problem)
  6. Value generation (offering ideas and resources without jealousy)
  7. Intellect
  8. Active listening
  9. Instantiation
  10. Responsiveness

Finding space

  • Needs to be dedicated, private, spacious; need to be able to leave your stuff
  • Don’t want to incur large expense; consider professional service firms with unused space for rent (accountants, lawyers, designers, marketing)
  • Minimize commute
  • Need access at all hours

Startup equipment

  • Laptop, speed and capability for 3 years minimum
  • Copier
  • Postage meter + scale, online Stamps account

Necessary specialist help with professional staff, entrepreneurial bent, accessible, resourceful, same risk-profile:

  • Legal; incorporation
  • Accounting, finance, tax; deductions of reasonable expenses such as medical fees, director’s fees, director’s meetings, salaries to household members for assistance, business credit, withholding and payroll tax strategy, office + equipment, memberships and subscriptions
  • Business banking; a relationship manager to handle questions, expedited banking services, small biz surfaces, SBA-related assistance and opportunities, manage the relationship with the banker and trade business opportunities
  • Designer; letterhead, logo, brochure + publicity materials, media kit, web design
  • Insurance broker; disability, E&O (malpractice), liability, property, major medical and health, term life insurance, umbrella liability, long-term care, etc.
  • Payroll assistance
  • Bookkeeping

Marketing, develop market gravity through:

  • Press kit
    • Client Results/Expected Benefits, what do they get?
    • Testimonials, what have people said about you?
    • Biographical sketch, who are you? accomplishments, credentials and background
    • Position papers/white papers, 2-6 pages outlining ideas or opinions on relevant topics to your consulting work (copyright it)
    • Reference list + contacts, try to fill a page
  • Stationary, letterhead, secondsheets, envelopes, address labels, business cards
  • Networking involves providing value to others to generate reciprocity and becoming interesting to others so they’ll direct others to you; try to do something networking-related at least once per week
    • Buyers
    • Media people
    • Key vendors
    • Mentors
    • Recommenders to buyers
    • Endorsers
    • Bankers
    • Key advisors
    • High profile biz people
    • Trade association execs
    • Community leaders
    • Execs planning conferences and meetings
  • Pro-bono work should be confined to visible, connected non-profits that engage you with potential paying clients who are also donating their time

Advanced marketing

  • Website, as credibility builder, not sales builder or ad
    • clear image about expertise
    • reasons to return (changing content, newsletter)
    • credibility of self and firm
    • personal contact
    • expected results
  • Commercial and self-publishing
    • find publications your target audience reads
  • Media interviews, print, web, radio, TV– PRLeads.com
  • Speaking engagements, National Trade and Professional Associations of the United States
  • Newsletters

Key principles of consulting sales

  • Clients come from relationships, not sales
  • Relationships exist with people, not organizations
  • Think from the buyer’s perspective
  • Focus on outcomes, not methodology
  • Trust comes from convincing people you have their interests at heart
  • Provide value to build trust

Gaining conceptual agreement

  1. What are the objectives to be achieved through this project?
    1. How would conditions improve as a result of this project?
    2. Ideally, what would you like to accomplish?
    3. What would be the difference in the organization if this was successful?
    4. How would your customers be better served?
    5. What is the ROI/ROE/ROA impact you seek?
    6. What is the shareholder impact you seek?
    7. How will you be evaluated in terms of the results of this project?
    8. What keeps you up at night?
    9. What are the top 3 priorities to accomplish?
  2. How will we measure progress and success?
    1. How will you know we’ve accomplished the objective?
    2. Who will be accountable for determining progress and how?
    3. What info would we need from customers, vendors and employees to measure our progress?
    4. How will the environment or culture be improved?
    5. How frequently should we assess progress and how?
    6. What is acceptable improvement? What is ideal improvement?
    7. How will you prove to others the objective has been met?
  3. What is the value or impact to the organization?
    1. What would be the impact if you did nothing at all?
    2. What would happen if this project failed?
    3. What does this mean to you personally?
    4. What is the difference for the organization’s customers/employees?
    5. How will this affect performance or productivity?
    6. How will this affect profitability/market share/competitive advantage?
    7. What is this currently costing you annually and what might you gain or save?

Focus on developing “small yeses”

  • Initial contact, hear background, read some material, agree to second contact
  • Second contact, brief meeting
  • Brief meeting, form relationship, substantiative meeting
  • Second meeting, conceptual agreement
  • Proposal, acceptance and initiation

7 Elements of Great Proposals

  1. Situation appraisal (linkage to previous discussions)
  2. Conceptual agreement components
    1. Objectives
    2. Measures of success
    3. Expression of value
  3. Methodologies and options (provide a menu)
  4. Timing, when does the project begin and end
  5. Joint accountabilities
  6. Terms and conditions
  7. Acceptance